MSiX was held at the Powerhouse Museum in Sydney on 30 July 2015. In its second year, the Marketing Science Ideas Xchange (MSiX) is dedicated to exploring how brands could benefit from the interface between behavioural science and marketing. The conference provided a mix of theory and practical case studies within the context of a fun ideas exchange environment.
MSiX was curated by consumer psychologist Adam Ferrier, who released his book The Advertising Effect: How To Change Behaviour in 2014. Adam is the global strategy officer of Cummins & Partners and was a founding partner of Naked Communications in Australia; later becoming Naked’s global head of strategy.
Here’s what delegates had to say about MSiX 2015…
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