THE DAY WHERE MARKETING AND SCIENCE ARE ONE
Thursday November 24, 2016 | The Powerhouse Museum, Sydney
MSIX (Marketing Science Ideas Xchange) has become Australia's leading conference exploring the marketing and behavioural sciences. MSIX is a day of interactive learning, lectures, workshops, demonstrations and quizzes. The application of marketing sciences cuts across research, branding, creativity and ideas and behaviour change programs. The lineup for the 2016 conference reflects this spread of influence. This year we're intent on putting the 'I' back into marketing sciences, with many of the speakers cross the line between marketing and data sciences, and human centred creativity.
Highlights for the conference include a deep dive into why reality TV is Australia's most effective behaviour change tool, an understanding of why the NSW Behavioural Insights Team (BIT) has been so successful, as well as a scientific understanding of why Donald Trump was almost president of the USA. In addition you'll see how agencies have embraced marketing sciences into their businesses, and how businesses such as NAB and Sportsbet have optimised their data for marketing purposes.
The day will be interactive, fun, casual and intellectually stimulating. Click here to take a look at what people said about last year's MSIX.